Jul 31, 2022
In Welcome to the Forum
WeChat Reading is a reading platform based on WeChat relationship, but not limited to WeChat friend relationship. While providing extreme reading, it recommends suitable books for users, and friends can view and discuss reading trends among friends. Target users: Represented by students, elites, and white-collar workers, they have a lot of fragmented time. Due to work or study needs, they have the awareness of continuously improving their own needs and active learning, so they have high quality requirements for books. 1. Market advantage According to iResearch data: the government has affirmed and ratified digital reading, continue to improve the digital reading industry business email list policy, and support the industry's healthy development. Especially since 2014, "Reading for All" has been raised to a national level plan and has been included in government work reports for many times in a row, indicating that the country attaches importance to and is determined to promote reading-related industries at a strategic level. With the strong support of the government, mobile reading will become the norm, which will bring a solid source of traffic to mobile reading. According to the "Case Study of China's Digital Reading Industry" released by iiMedia Research, it can be found that the digital reading contact rate of Chinese nationals has reached 73%, which has already exceeded the reading rate of paper books. In addition, the national income level has grown steadily, entertainment consumption has increased accordingly, and spiritual needs have become increasingly strong. As a typical representative of Internet content, the digital reading industry is facing the upgrade of residents' cultural and entertainment consumption, and has huge potential and development opportunities in the wave of revitalizing the cultural industry advocated by the government.