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As a follow-up to my post about the importance of reputation in email marketing, I interviewed Spencer Kollas, director of delivery services at StrongMail, about Special leads the latest technology solutions to manage reputation and optimize deliverability. (Disclosure: Marketo uses StrongMail technology, and the techniques described below, to optimize our email services for Special leads deliverability.) Where do most marketing automation and
Without these capabilities, the end-users of these solutions are unable to keep their lists clean or manage their email sending speed — both of which can get them blocked by ISPs. With email sender reputation being the most critical factor affecting deliverability, marketing automation and CRM solutions need to empower their end-users with the capabilities mentioned above — and not all of them do. Can you ex plain the role of emerging authentication protocols such as is support for email authentication, smart bounce management and real-time Special leads reporting to address any challenges as they arise.
Without these capabilities, the end-users of these solutions are Special leads unable to keep their lists clean or manage their email sending speed — both of which can get them blocked by ISPs. With email sender reputation being the most critical factor affecting deliverability, marketing automation and CRM solutions need to empower their end-users with the capabilities Special leads mentioned above — and not all of them do. Can you explain the role of emerging authentication protocols such as