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New client and do no technical audits - and spend your entire budget building content/links without any knowledge or awareness of the site's ability to see any benefit . That's not to say that all websites require hours and hours of continuous technical work. There is definitely a point of diminishing returns, especially for small/new websites that have a lot of basics. I don't argue with that C Level Executive List C Level Executive List at all - in fact, my company's website is probably a pretty good example. We know the fundamentals are strong, but we can get a much better roi
Right now by building a brand and a better product, so we rarely touch the website. But the bigger and more complex a site gets, the more important technical seo becomes, because the opportunity cost is so much higher. Misconception technical seo doesn't lead to big wins this is the section of griffin's article that I found the most bizarre: the problem is that when it C Level Executive List comes to technical seo, there are no big wins; there is only recovery or prevention C Level Executive List of big losses. Other than fixing what isn't working, technical seo isn't something that can increase search traffic. And isn't that the real purpose of seo? When I start working with new
Clients, the first things I want to look at are crawling and indexing. Generally, if you have a problem here, it will be a problem worth fixing before you move on and do something else. And solving these problems can absolutely lead to big wins. This is from a technical audit I C Level Executive List did recently, taken from the client's google search console account: indexing gap they have a huge i C Level Executive List ndexing gap - and not just on old pages. These are product pages that are not indexed. Determining exactly why this was happening was non-trivial and